"The rise of cloud computing and generative artificial intelligence (AI) has revolutionized data analytics pipelines. Analysts can collect, store, and process vast datasets in the cloud with high availability and scalability and leverage Generative AI to query and visualize datasets in natural languages. This pioneering textbook provides a gateway for students, educators, and professionals to develop and enhance social data analytics capabilities with the latest cloud computing and AI technologies. Readers are introduced to educational cloud resources from leading technology companies, beginning with foundational concepts then progressing to advanced techniques"--