This book provides a first-hand account of business analytics and its implementation and an account of the brief theoretical framework underpinning each component of business analytics. The themes of the book include (1) learning the contours, scope, and boundaries of business analytics; (2) understanding the design aspects of an analytical organization; (3) providing knowledge focusing on developing business activities for financial impact through functional analysis; and (4) deriving a whole gamut of business use cases in a variety of situations to apply business analytics techniques. The book gives a complete and insightful understanding of developing and implementing analytical solutions by analyzing concrete use cases.