Book Details
This new edition has been completely redesigned and streamlined to ensure effective learning and understanding. It includes new material on social marketing and e-communication as well updated illustrations and exhibits. Consumer Behaviour 2e also features a new 'Marketing In Focus' component that gives a concise overview of topical cases at the beginning of each chapter. Each chapter also contains a summary, key terms and review questions. A supplement CD is available to lecturers and contains all of the ads and graphics from the text. Also available are PowerPoint slides, Testbank and an Instructor Resource Manual.
Consumer Behaviour will be a core unit for Certificate IV Marketing in the new training package (BSB07).
- Author Karen Webb
- ISBN13 9780070278370
- ISBN10 0070278377
- Pages 241
- Published 2009
- Fecha de publicación 21/10/2009
- Language German, French
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Consumer Behaviour (German, French)
- By
- Karen Webb
- 9780070278370



