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Digital Analytics for Marketing
Digital Analytics for Marketing
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Book Details

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
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  • Authors A. Karim Feroz, Gohar F. Khan, Marshall Sponder
  • ISBN13 9780367456412
  • ISBN10 0367456419
  • Pages 308
  • Published 2024
  • Fecha de publicación 25/01/2024
  • Language German, French
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Digital Analytics for Marketing
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Digital Analytics for Marketing (German, French)

65,45€ 68,90€ -5%
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65,45€ 68,90€ -5%
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