An introduction to McDonaldization / George Ritzer -- Precursors: bureaucracy and Max Weber's theory of rationality, irrationality, and the iron cage / George Ritzer -- Islands of the living dead: the social geography of McDonaldization / George Ritzer -- On mass distribution: a case study of chain stores in the restaurant industry / Joel I. Nelson -- A sociology of rib joints / P.D. Holley, D.E. Wright, Jr. -- McDonald's as a Disneyized institution / Alan Bryman -- Urgent dreams: climbing, rationalization, and ambivalence / Ian Heywood -- A conversation with Eric Schlosser, author of Fast food nation -- McDonaldization: the major criticism / Bryan S. Turner -- McDonaldization of America's police, courts, and corrections / Matthew B. Robinson -- McDonaldization of the sex industries? The business of sex / Kathryn Hausbeck, Barbara G. Brents -- McDonaldizing men's bodies? Slimming, associated (ir)rationalities and resistances / Lee F. Monaghan -- McDonaldization and the family / Sara Raley -- McSchools for McWorld? Mediating global pressures with a McDonaldizing education policy response / Gary Wilkinson -- The de-McDonaldization of the internet / Nathan Jurgenson -- Multinational retailers in China: proliferating 'McJobs' or developing skills? / Jos Gamble -- Supersizing farms: the McDonaldization of agriculture / Andrew J. Knight -- From burgers to biodiversity: the McDonaldization of on-farm nature conservation in the UK / Carol Morris, Matt Reed -- From creeds to burgers: religious control, spiritual search, and the future of the world / John Drane -- McCitizens: risk, coolness, and irony in contemporary politics / Bryan S. Turner -- Cathedrals of consumption: rationalization, enchantment, and disenchantment / George Ritzer -- The McDonaldization thesis and cruise tourism / Adam Weaver -- A case of McDonald's restaurant: the built environment and the perpetuation of the phenomenon of globalisation / Kristine Peta Jerome -- Credit cards, fast-food restaurants, and rationalization / George Ritzer -- Jihad vs. McWorld / Benjamin R. Barber -- September 11, 2001: mass murder and its roots in the symbolism of American consumer culture / George Ritzer -- The McLibel trial story / McSpotlight -- Jos(c)? Bov(c)? vs. McDonald's: the making of a national hero in the French anti-globalization movement / Wayne Northcutt -- The emergence of Slow Food: social entrepreneurship, local foods, and the Piedmont gastronomy cluster / Hielke S. Van Der Meulen -- Globalization and culture: three paradigms / Jan Nederveen Pieterse -- McDonaldization and the global culture of consumption / Malcolm Waters -- Transnationalism, localization, and fast foods in East Asia / James L. Watson -- The McDonald's mosaic: globalization and diversity / Bryan S. Turner -- Domesticating the French fry: McDonald's and consumerism in Moscow / Melissa L. Caldwell -- Glocommodification: how the global consumes the local: McDonald's in Israel / Uri Ram -- Globalization and McDonaldization: does it all amount to ... nothing? / George Ritzer -- Globaloney / Michael Veseth -- eBayization / Elif Izberk-Bilgin, Aaron Ahuvia