Cover -- Half Title -- Endorsements -- Title -- Copyright -- Dedication -- Contents -- Changes to the Third Edition -- Acknowledgments -- Part One Developing a Practice of Communication Ethics -- 1 The Centrality of Ethics in Human Communication -- Communication Matters -- Developing a Practice of Ethical Communication -- Conclusion -- Vocabulary -- Case for Discussion -- References -- 2 Developing a Personal Ethical Standard for Human Communication -- Moral Development -- Caregiver Communication and Moral Development -- Peers -- Culture -- Religion and Spirituality -- The Marketplace -- Popular Culture -- Evaluating Your Personal Ethical Standard -- Logical Analysis -- Testing by Experience -- Expressing Your Personal Ethical Standard as a Code or Credo -- Conclusion -- Vocabulary -- Cases for Discussion -- References -- 3 Ethical Reasoning About Human Communication -- Steps in Ethical Reasoning -- Step One-Recognizing an Ethical Issue -- Step Two-Get the Facts About the Situation -- Step Three-Think About Alternative Ethical Responses -- Step Four-Evaluate Alternatives From Different Points of View -- Everyday Practice of Ethics -- Ethical Theories -- Step Five-Act, Then Reflect on Your Decision -- Ethical Decision Points of Human Communication -- Communicating Your Ethical Reasoning to Others -- Conclusion -- Vocabulary -- Cases for Discussion -- References -- 4 Six Ethical Values of Human Communication -- Truth and Truthfulness -- Justice -- Freedom -- Care -- Integrity -- Honor -- Your Personal Ethical Standard -- Conclusion -- Vocabulary -- Cases for Discussion -- References -- 5 Applying Values and Principles in Ethical Reasoning -- Absolutism as an Ethical Imperative -- Many Faces of Relativism -- Casuistry: Balancing Values and Principles With Responsiveness -- Conclusion -- Vocabulary -- Cases for Discussion -- References.