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Tácticas aplicadas de marketing
Tácticas aplicadas de marketing
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Book Details

INDICE: Lo primero es la estrategia. De la estrategia a la táctica. Desarrolloy evaluación de la idea táctica. Tácticas de crecimiento. Tácticas de defensa. Desarrollo de la fórmula CARA. Posicionamientos tácticos: la guerra del marketing.ión de la idea táctica. Tácticas de crecimiento. Tácticas de defensa
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  • Binding Soft cover
  • Author AA. VV.
  • ISBN13 9788479782481
  • ISBN10 847978248X
  • Pages 240
  • Published 1996
  • Fecha de publicación 01/01/1996
  • Language Spanish
  • Alto 190 mm
  • Ancho 120 mm
  • Peso 240 g
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Tácticas aplicadas de marketing (Spanish)

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