Whereas a business can measure its effectiveness by reference to the profits it makes, or fails to make, a school or college is a more difficult enterprise in which to gauge the extent to which the institution has achieved its aims. This practical guide helps senior management teams of schools or colleges to undertake their own benchmarking, with an aim to increase effectiveness and improvement. Practical guidance is provided on techniques such as making an effectiveness comparison, targeting for improvement, and producing target-setting tables and benchmarking comparison charts.