Detalles del libro
Focus Groups moderation is understood in terms of the cutting edge theories of interaction. It concentrates on the basic and subtle processes through which moderators elicit opinions, manage disagreements, and generate a range of views. How are participants encouraged to be animated and involved, and how are the arguments and anecdotes discouraged? How are responses guided to in the required direction? This book addresses these pertinent questions.
Above all, how does a moderator keep participants focused?
This unique book will be essential reading for all involved in focus group practice. It is accessible to broad readership, including undergraduate students.
- Autores Claudia Puchta, Jonathan Potter
- ISBN13 9780761966906
- ISBN10 0761966900
- Páginas 174
- Año de Edición 2004
- Fecha de publicación 28/02/2004
- Idioma Alemán, Francés
Reseñas y valoraciones
Focus Group Practice (Alemán, Francés)
- De
- Claudia Puchta, Jonathan Potter
- |
- SAGE Publications Ltd (2004)
- 9780761966906



