Professor Jin's new book, Global Technological Change: From Hard Technology to Soft Technology, is a powerful re-conceptualization of technological options and innovation management, which can help steer societies in assessing technologies for the 21st century. As Zhouying Jin correctly points out: in emerging knowledge societies, the "soft" technologies are drivers of physical "hard" technologies. These soft technologies include management, organizational design, education for creativity and entrepreneurship, good governance, prudent regulation, patent systems, efficient banking as well as fostering systems thinking, ecological and cultural balance. This book is a major intellectual advance that can help clarify human choices for decades to come.---Hazel Henderson, Advisory Council Member, US Office of Technology Assessment, National Science Foundation, National Academy of Engineering (1974-1980); President, Ethical Markets Media (USA and Brazil); member, Club of Rome --