To be successful on the Web, you must know how to design effective Web pages that attract an audience and maintain a consistent level of repeat hits. This definitive guide to Web publishing shows you how to do just that. Get an overview of various publishing tools and languages, such as Java, ActiveX, and Visual Basic. Then learn how to use these programming languages and products, such as Netscape Composer and Microsoft FrontPage, to design tables, add sound and video, create forms, build animated GIF files, and more! Additional chapters teach you Web design principles and show you how to register your site with the most popular search engines.