Detalles del libro

Divided into three sections, this book addresses the essential issues of managing media. It analyses the management of the audiovisual industry set against the backdrop of the cultural and economic environment within which the media manager operates.

Autores William Houseley, Tom (Tom Nicholls Is A Senior Lecturer In Media Theory At The University Of Lincolnshire And Humberside.) Nicholls, Ron Southwell
ISBN13 9780240515991
ISBN10 0240515994
Páginas 412
Año de Edición 2001
Fecha de publicación 14/03/2001
Idioma Alemán, Francés