Ramón Rodríguez Verdejo (San Fernando, September 20, 1968), better known as Monchi, has become an icon of international stature. A self taught sports director, pushed into the position as an emergency solution at a time when Sevilla FC"s vault was full of unpaid debts and little else, Monchi has achieved the unthinkable with a club that had never stood out on a planetary scale until his arrival.This book, somewhere between an academic manual of a successful business model and a compendium of anecdotes related to transfers and the tempestuous world of professional soccer, aims to show the ins and outs of a profession that moves hundreds of millions of euros every year and that is capable, if done wisely, of raising or burying passions in the stands.When this book comes out, Monchi is currently presidentof football operations at Premier League club Aston Villa. Monchi Is the King of The Market. La Gazzetta dello Sport.The Magician of Transfers. The Guardian.The King Midas of Professional Soccer. International Business Times.Without A Doubt, the Architect of the Great Sevilla. Marca.